Meet the team

The sc0red team brings together seasoned professionals from a variety of backgrounds. We are united by our passion for bringing applied AI to the M&A industry and our commitment to helping our customers achieve their goals.

  • Chris Creel

    Chris Creel

    Co-Founder and Co-CEO

    With over 30 years of experience in software engineering and R&D, Chris is a visionary technology executive with a proven track record of starting, building, and scaling companies. He has repositioned corporations in the marketplace, driving billion-dollar transactions. A best-selling author and holder of 13 patents, Chris excels in creating high-performing global teams and delivering groundbreaking solutions that redefine business success.

  • Zack Walmer

    Zack Walmer

    Co-Founder and Co-CEO

    Zack brings over 15 years of experience in driving strategic growth for organizations across diverse industries. As the co-founder of Geigsen Group, he successfully helped companies execute strategies by connecting operations with culture and people. With a practical approach and expertise in strategic planning, Zack is focused on scaling sc0red to build impactful partnerships and transform businesses.

  • Srikanth Kolli

    Srikanth Kolli

    Co-founder & Head of Engineering

    Srikanth is a seasoned engineering leader with over 13 years of experience. He excels in transforming complex business challenges into actionable solutions. Known for building high-performance teams aligned around clear, focused goals, Srikanth drives innovation by harnessing cutting-edge technologies. His expertise lies in delivering scalable engineering solutions that exceed both customer and executive expectations, ensuring technical excellence at every step.

  • Brian Kempf

    Brian Kempf

    Chief Product Officer

    Brian has led 0-1 product teams and launched company-first AI products in e-commerce, retail tech, and AI Data Development. A former data scientist, Brian made the jump to product management at e-commerce B2B SaaS provider, ChannelAdvisor, where he scaled data systems to make 600M purchase options available to online consumers and launched one of the earliest products in the digital shelf monitoring space. He led Toshiba's retail self-service software portfolio serving 21M daily in-store checkouts and commercialized Edge AI innovation to deliver the company's first AI product. Before joining sc0red, Brian helped CloudFactory bring its first SaaS product to market and build an AI data labeling service with a 2-sided user base into a viable business. Brian leads Product at sc0red, blending customer insights with product strategy and hands-on execution as we build the AI-powered future of M&A deal sourcing.

  • Vedratana Velani

    Vedratana Velani

    AI-Native Cloud Application Architect

    Ved is an AI-native cloud application architect with nearly two decades of experience building secure, high-scale systems in demanding, regulated industries — from HIPAA-compliant healthcare claims platforms at Cotiviti and Rialtic to SOC 2-compliant serverless SaaS at Layr and high-concurrency streaming infrastructure at Livestream. At sc0red, Ved pioneers a fully AI-driven development lifecycle, orchestrating teams of AI agents to deliver production-grade software with uncompromising speed and quality. He architected and built the sc0red Services AI Readiness Diagnostic, the interactive tool that helps leadership teams assess strategy alignment, technology maturity, and AI readiness across their portfolios.

  • Srilakshmi Krishnamoorthy

    Srilakshmi Krishnamoorthy

    Software Consultant, Full-Stack & Cloud

    Srilakshmi brings more than 22 years of engineering experience across startups and enterprise — from serverless fintech platforms at Upstox and compliance-grade insurance integrations at Layr to 15 years at Wipro, where she grew from engineer to delivery leader. At sc0red, she builds core product features end-to-end across the platform's deal-sourcing and AI-scoring workflows. She built the sc0red MCP server, which connects AI agents like Claude directly to the sc0red platform — letting deal teams search, score, and evaluate acquisition targets through natural conversation.

Advisory Board

Our advisory board comprises distinguished leaders in M&A, entrepreneurship, and strategic finance who bring invaluable expertise and guidance to sc0red.

  • John Ioannou

    John Ioannou

    CEO and M&A leader who has driven growth and transformations across dozens of companies

    CEO, Board Director, and Operating Partner with a track record leading, advising, or transforming 32 companies across 15 industries, including software, services and finance. John has completed 12 acquisitions and raised ~$400 million in capital across multiple companies, stages, industries and buy & build strategies. He is a specialist in high-performance cultures, growth strategies, and scaling businesses.

  • William Lieberman

    William Lieberman

    Experienced entrepreneur and financial strategist who has built and advised high-growth companies

    Founder and Managing Partner of The CEO's Right Hand, delivering outsourced CFO, M&A advisory, and strategic finance services to growth-stage companies. Built and exited multiple successful ventures, including Xtiva Financial Systems, recognized on the Inc. 500 list of fastest-growing companies. 30+ years of experience helping founders scale, raise capital, and prepare for liquidity events across diverse industries.

Our Story

sc0red started by creating world-class software for finding M&A targets. With that experience and after years of working with mid-market companies and their PE partners, we realized that a common challenge was aligning AI initiatives to a broader strategy to accelerate impact. Today, we exist to serve this group with cutting-edge advisory, SaaS products, and custom tools to help our clients win.

Our Mission and Vision

Mission

To help all our clients grow through strategic use of AI

Vision

The first call every mid-market company makes when they are struggling with how to drive strategic value using AI